Barclaycard and Green 4 Solutions, a customer relationship (CRM) a vendor, have signed an agreement to offer the sport and leisure industry an integrated ‘one-stop-shop’ wearable device for fans.
Barclaycard said it plans to build on the successful trial of its bPay wearable contactless payments device at a selected number of events this summer and use the partnership to explore further opportunities for the technology in a new sector.
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It will explore the feasibility of combining payment and customer relationship solutions into an integrated wearable device, the bPay band, Barclaycard added.
Under the deal, Green 4 Solutions will support Barclaycard in integrating bPay customer behavioural data into their customer relationship management solutions, allowing venues to build closer relationships with customers through better understanding of their behaviour.
Barclaycard also plans to work with sports and leisure venues to allow their customers to make contactless payments both inside and outside stadiums and venues.
The enhanced customer proposition will provide sports clubs and leisure venues with a greater understanding of their customers’ preferences, helping them to grow loyalty and maximise revenues, offer a single solution for merchandise, corporate facilities and food and drinks, and give them more ability to capture data.
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By GlobalDatabPay band is simply linked to any Visa or MasterCard debit or credit card, topped up with money and is then worn on the wrist.
Consumers can tap and pay wherever they the contactless symbol – in over 300,000 locations across the UK.
Earlier this summer, Barclaycard launched trials of its bPay band at Pride in London.
Mike Saunders, managing director for digital consumer payments at Barclaycard said: "Wearable payment devices are becoming increasingly popular as they’re a fast, secure and easy way to pay.
"We can help sports clubs access new data sources to gain valuable insights into their customers’ behaviour by providing an integrated payment and ticketing solution. This will help venues looking to understand their customers better, grow loyalty and maximise revenues through a joined-up approach to technology."
