Cards International and Electronic Payments International have asked key industry figures how they think the payment industry will evolve in 2013. The overriding theme revolves around the impact of new technologies, but opinions from across the cards and payments spectre vary significantly.
Undoubtedly there are relevant innovations capable of changing the marketplace: NFC, contactless and mobile payments are some of the major technologies championed and challenged in equal measure. However, many have become more cautious and believe adoption will take longer than expected.
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Ambitious predictions have been posted in relation to other major sector areas such as prepaid and alternative payment schemes. Fraud is seen as an increasingly worrying issue, with attacks expected to escalate in terms of frequency and significance.
However, knowing what will reach its tipping point in 2013 is difficult to predict and the major events may turn out not to be technological, but the preparations for the SEPA regulation or an unforeseen security breach.
For Banks, predictions for 2013 are routed in new products and market shifts; for software vendors the debate is fierce about what technology will take off, whilst consultants have some arresting and very pessimistic assessments about the potential outcomes of SEPA. Of course there is the strong possibility that the new year will produce no definitive answer and this time next year much we’ll hear similar dramatic predictions that have yet to materialise or be debunked. But, for that, we’ll have to wait and see.
Jerry Norton, head of banking, Logica
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