Payment systems vendor VeriFone’s taxi business – VeriFone
Transportation Systems (VTS) – continues to make solid headway,
with Boston in the US becoming the latest city where it has
achieved a market-dominant position.

To date, VTS has deployed credit card payment accepting devices
based on VeriFone’s MX870 multimedia payment system in more than
1,000 Boston taxis, or more than half of the total taxi fleet of
1,825 licensed by the Boston Police Hackney Carriage Unit.

Providing impetus to VeriFone’s success in Boston is legislation
that became effective at the start of 2009 which requires all taxis
licensed by the City of Boston to provide credit card payment
systems for use by passengers.

“VTS is the clear leader in the taxi payment and passenger
information system market,” said John Ford, president and owner of
Boston taxi company Top Cab and City Cab which have VTS payment
solutions installed in all 510 of their vehicles.

“Passengers increasingly want to pay with credit cards and our
drivers have realized additional per-trip revenues by having this
capability, despite the problems in the economy,” added Ford.

VTS’ success in Boston builds on similar market dominance in other
US cities including Philadelphia where VTS is the sole systems
supplier with the city’s 1,600 taxis equipped to accept
conventional payment cards and contactless payments based on
MasterCard’s PayPass system.

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VTS also holds a dominant position in New York City, where it is
the largest supplier with some 6,600 taxis equipped by VTS to
accept conventional and contactless payments.

The largest deployment of VTS solutions is not, however, in the US
but in Australia where VTS where it was last year selected by the
country’s largest taxi company, Cabcharge Australia, to supply an
onboard payment solution for its fleet of 20,000 vehicles.

The solution, VeriFone’s Vx 810, enables Chip and PIN, Pen and PIN
(a combination of signature and PIN) and contactless payments.
Roll-out of the system will be completed by December 2009.

Overall, VTS’ success enables VeriFone to lay claim to having
deployed more taxi payment and management solutions worldwide than
any other vendor.