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March 4, 2015

Subway reintroduces its loyalty card programme

The Subway brand has re-launched its loyalty card scheme, Subcard, with a new points tiring system to reward its customers.

By Verdict Staff

The Subway brand has re-launched its loyalty card scheme, Subcard, with a new points tiring system to reward its customers.

The new Subcard loyalty programme, which exists as a mobile app as well as a card wallet, will reward 20 points for every £1 to registered users returning to a participating Subway store twice within a seven-day period.

Subway will allow the Subcard users to redeem the points for in-store purchases in lieu of free Subs, snacks and hot beverages.

European SUBCARD programme manager at EIPC, a non-profit organisation owned by Subway franchisees in Europe Shetal Bhatt said: "The Subway brand was the first QSR to introduce a mobile loyalty app, and we’re sure this latest update will excite our most loyal customers as it makes it easier than ever to build up points to turn into free favourite Subway products."

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