Singapore-based e-commerce platform Shopee has forged a strategic partnership with Japanese payment brand JCB international to offer additional payment options to shoppers and merchants.

As part of the partnership, JCB will offer year-round and seasonal discounts and an additional safe and secure payment method for shoppers, while Shopee will promote participating stores that support JCB.

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The partnership is set to launch in Indonesia, Thailand and Vietnam this month, followed by Singapore and the Philippines in the coming months.

JCBI president and COO Yoshiki Kanekosaid: “JCB is proud to be working with Shopee, a market leader in e-commerce segment, as we further commit to supporting our customers in the fast-growing Southeast Asia region.

“In particular, as consumer shopping habits shift to online and businesses digitalise their activities, we want to be able to further cater to these evolving needs.”

According to a joint report by Google, Temasek and Bain & Company, the Southeast Asia internet economy has soared to $100bn last year, more than tripling in size over the last four years. The region’s internet economy is expected to grow to $300bn by 2025.

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Commenting on the new development, Shopee COO Terence Pang said: “We are honoured to be a strategic business partner with JCB. As homegrown brands, both Shopee and JCB are deeply committed to supporting local Southeast Asian markets and businesses.

“This partnership further strengthens our ecosystem to enable brands and sellers in Southeast Asia to capture the opportunities in online commerce.”

Earlier this month JCB teamed up with MCB Bankroll out co-branded debit cards in Myanmar.

In May, the company partnered with technology startup accelerator TECHFUND to develop a blockchain-powered payment system.