Global fast fashion e-commerce brand SHEIN has partnered with Canada-based instalment payment plans provider PayBright.

PayBright will facilitate its buy-now-pay-later (BNPL) instalment solution ‘Pay in 4’ for SHEIN’s Canadian consumers.

Customers visiting the website can now buy clothes, shoes, and accessories, and pay in four biweekly, interest-free instalments.

PayBright’s Pay in 4 instalment plan works like an alternative to traditional credit cards.

In Canada, this plan is said to be the first integrated instalment payment solution for e-commerce, in-app, and in-store sales.

Consumers need not sign up for a credit card to use PayBright’s BNPL solution. It also comes without hidden fees, retroactive interest, or revolving interest charges.

In addition to the Pay in 4 plans for smaller purchases, PayBright offers several plans including ‘Pay Monthly’ for larger-ticket items.

PayBright president and CEO Wayne Pommen said: “More and more, Canadians are seeking easy and transparent payment options like PayBright that help them avoid more credit card debt.

“We know that hundreds of thousands of shoppers have appreciated our buy now, pay later plans when they shop at their favourite stores, and we are proud to welcome SHEIN to our growing list of merchant partners who extend this financially flexible option to its Canadian customers.”

SHEIN is the latest to join the growing list of retail brands offering PayBright’s BNPL services.

SHEIN ANZ and Canada country head Willy Huo said: “Offering PayBright’s flexible, interest-free payment option gives our Canadian customers greater flexibility and convenience to enjoy the beauty of fashion.

“We are constantly invested in optimising the shopping experience for our customers across the world, and offering PayBright to our Canadian customers is another positive step in this direction.”

Earlier this year, Sephora Canada partnered PayBright to offer buy now, pay later option.