Samsung Electronics has officially rolled out its mobile payment service, Samsung Pay, in Thailand to provide a complete transition into a cashless society.

A beta version of the service was first rolled out in the country in 2016, giving early access to a limited number of local users.

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Samsung Electronics vice president of IT and mobile communications Wichai Pornpratang said: “More than three months ago, we introduced Samsung Pay early access to the Thai market, giving people a mobile payment solution that is simple, secure and almost anywhere.

“During this pivotal phase, Samsung Pay has aligned with many notable partners. From the financial sector are MasterCard, Visa, KCC, Bangkok Bank, Citibank, KasikornBank, KTC and Siam Commercial Bank.

“Department stores and shops across Thailand have also supported Samsung Pay.Aside from compatible credit cards, the Galaxy Gift Prepaid Card by MasterCard, as well as a wide variety of distinguished membership cards, can be added to Samsung Pay for convenience upon checkout.”

Welcoming the Samsung Pay launch in Thai market, MasterCard said that consumers now can make payments on Samsung Pay through a simple interface on their compatible Samsung smartphones.

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The MasterCard Digital Enablement Service (MDES), which transforms Samsung mobile devices into commercial devices, allows enables MasterCard credit and debit cardholders to use Samsung Pay for making contactless transactions.

Apart from Thailand, Samsung Pay is also available in South Korea, China, Singapore and Australia in the Asia-Pacific region. Overall, the mobile payment is being offered in 10 countries across the globe.