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July 2, 2020

Revolut launches new rainbow card to mark Pride celebrations

By Douglas Blakey

Revolut is releasing a rainbow card for customers in the UK and Europe to mark Pride celebrations around the world.

Before ordering the Revolut rainbow card, customers need to donate a minimum of £3.00 to ILGA-Europe.

ILGA is the charity campaigning for lesbian, gay, bisexual, trans and intersex human rights in Europe and Central Asia.

Revolut will also enable customers to round-up their card payments and donate their spare change to ILGA-Europe.

In addition, cardholders can set up weekly or monthly recurring donations, all through the app. All proceeds will go directly to ILGA-Europe, with no hidden fees.

Revolut Pride targets £500,00 for charity

Last year, Revolut released 30,000 rainbow cards to customers in the UK and Europe, selling out in under 24 hours. This year, Revolut will make significantly more cards available.

With the minimum donation in place, Revolut hopes to raise more than £500,000 for ILGA Europe.

“Sadly, in recent years, Pride has become a marketing opportunity for a lot of brands. They talk a lot about how much diversity means to them, but add little or no value to the community. By introducing a minimum donation, we hope to raise over £500,000 for an organisation that is campaigning daily for LGBTI+ human rights”, says a Revolut spokesperson. 

Solidarity with LGBTI community

“This is a critical time for lesbian, gay, bisexual, trans and intersex (LGBTI) equality in Europe. We’re witnessing the stagnation and even regression of rights, made worse by the COVID-19 crisis. Because solidarity with the LGBTI community is more important than ever, we’re thrilled to continue our collaboration with Revolut.

Support from the Revolut community has a real impact on our vital work strengthening and supporting frontline LGBTI organisations and activists across Europe and Central Asia.

The launch of new rainbow cards will allow us to do even more to support LGBTI communities, advocate for rights, and make profound positive change through inclusive activism,” adds Anna Shepherd, Partnerships Manager, ILGA-Europe.

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