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October 29, 2020

Play2Pay to debut gamified payments platform in Asia with Indosat

American payments platform Play2Pay has teamed up with Indonesian telecom company Indosat Ooredoo to mark the launch of its gamified payments platform in Asian market.

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Under the partnership, Indosat will deploy and offer Play2Pay’s payments platform to its prepaid customers.

Play2Pay’s platform enables mobile users to pay their phone bills by playing games, watching videos and completing special offers.

iPlay2Pay VP of carrier sales Chris Liveing said: “Indonesia is an extremely advanced market in the mobile and telecommunications industry which makes this launch with Indosat a perfect fit for Play2Pay as its first deployment in Asia.

“Indosat Ooredoo’s leadership position in digital services together with the world-class capabilities of the Play2Pay platform will deliver a unique and compelling proposition to their customers.”

Play2Pay’s platform is a fully-configurable white label app, which will be branded and configured for Indosat.

The app is said to offer a simple onboarding process and will support the company’s specific customer payment options.

Indosat’s prepaid customers can download the app from Google Play Store or via Indosat Ooredoo channels.

Indosat Ooredoo chief marketing officer Ritesh Singh said: “Play2Pay offers an exciting new proposition that is both practical and valuable to our broad base of prepaid subscribers.

“Our mobile services are used by millions and this platform will provide them with more flexible payment options – which will be important, especially at this time.”

Free Report
img

Prepare for changes in the Payments market

 The Payments market has seen drastic changes in the past few years, with this only expected to continue. What does your company need to do to prepare for what’s to come? GlobalData’s Payment Trends for 2022 report explores the key trends in technology, consumer habits, and regulations shaping the market. We also identify the leading companies in this changing market, giving you a competitive market outlook. This report covers the impact of:
  • ESG
  • E-commerce
  • Mobile payments
  • Alternative payment rails (Real-Time Payments, Blockchain, BNPL)
  • Fraud & Cybersecurity
  • Regulations
Download the report now to learn essential strategies to maximize your growth in the face of rapid change.
by GlobalData
Enter your details here to receive your free Report.

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