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July 27, 2010updated 04 Apr 2017 4:16pm

Nicaraguan mobile usage to top 80%

Nicaraguas mobile penetration will top 80 percent by 2015 from 53.9 percent in 2010, according to research.

By Will Cain

Nicaragua’s mobile penetration will top 80 percent by 2015 from 53.9 percent in 2010, according to research.

A report from Pyramid Research said the expansion of prepaid subscriptions and urban mobile broadband connections were driving the increase.

Mobile penetration in Nicaragua is expected to grow at a CAGR of 6.5 percent over the next five years to advance from $478 million for 2010 to $655 million in 2015, well ahead of the 3.7 percent average expected for Latin America, said Jose Magana, senior analyst at Pyramid Research.

“In Central America, the growth rate in Nicaragua will be the fastest of all countries due to its still-early stage of penetration in mobile services and our expectation for growth even in the fixed sector.”

Mobile penetration in Nicaragua will close at 53.9 percent in 2010, the lowest in Central America.

“The low competitiveness of the market, with just two mobile operators, paired with the lowest income in the region curbs the adoption of services,” Magana said.

“There is still a large percentage of the population underserved; by the same token, experiences in Africa with mobile payments and health initiatives prove that there are opportunities for operators if services targeting the bottom of the pyramid succeed.”

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