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February 21, 2012updated 04 Apr 2017 4:14pm

Modiv Social pioneers mobile coupon sharing

Boston based tech firm, Modiv Media, has launched a new service that enables people to share and distribute mobile coupons and vouchers through social media. According to the products developers, the service will help brands and retailers will have the ability to manage their shared coupons lifecycle and better identify "shopping influencers" Modiv Media CEO, Mike Grimes said this adds a new dimension to the ways in which retailers are able to use social media

By Carlos Martin

Boston based tech firm Modiv Media has launched a new service that enables people to share and distribute mobile coupons and vouchers through social media.

According to the product’s developers, the service will help brands and retailers will have the ability to manage their shared coupons’ lifecycle and better identify “shopping influencers”.

Modiv Media CEO, Mike Grimes said this adds a new dimension to the ways in which retailers are able to use social media.

He hopes that it will enable brands and retailers to improve the way they use platforms like Facebook and Twitter to drive loyalty and influence the behaviour of consumers.

 

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