Mastercard has joined forces with CRM startup vcita to enable small businesses in Europe to better operate their business in a more digital-first environment.
Under the partnership, the companies launched a new learning and management solution dubbed ‘Business Unusual’ platform to help micro and small businesses operate more digitally.
The newly launched platform will provide businesses with a suite of tools that can be accessed via a single application.
The platform offers tools including client management, billing, e-invoicing, online scheduling, email marketing and an education & learning platform.
These tools will help businesses automate common administrative tasks all in one place.
Mastercard Europe vice president and small business segment head Marcus O’Toole said: “This partnership builds on our desire to become a partner of choice for business of all sizes here in Europe and around the world.
“By partnering with vcita to launch ‘Business Unusual’, we are delivering real help for small businesses as they build digital-first capabilities into their operations.”
The platform will leverage Mastercard’s European partner network to serve its customer base with digital banking services.
The business owners who sign up to the platform will receive the services for free for up to three months.
The platform will address the immediate and long-term business needs of both local businesses and entrepreneurs.
vcita CBDO Adi Engel said: “Building this, we’ve relied on two of our most meaningful relationships. The first, with the entrepreneurial community that surrounds us: vcita users who rallied to offer their advice and support to their peers in navigating an uncertain economic landscape.
“The second, with the like-minded team at Mastercard, who share our strong belief that by working together we can help businesses who are the backbone of our economies, emerge on the other side stronger, with a solid foundation for success.”