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April 19, 2021updated 24 Jan 2022 7:05am

Emirates NBD Liv sub-brand launches UAE’s ‘most flexible’ credit card

By Douglas Blakey

Liv., Emirates NBD’s digital only lifestyle bank, is rolling out what it describes as the UAE’s most flexible credit card. Specifically, Liv. Platinum and Liv. World credit cards expand the bank’s millennial-friendly proposition.

For example, Liv. Platinum and World credit cards offer customers the flexibility to choose and easily switch between reward programmes. In addition, Liv says users obtain significantly higher rewards on spend categories of their choice, along with added lifestyle benefits.

Emirates NBD launched Liv in 2017. It caters to the millennial generation’s preference for convenience and access to banking services anytime, anywhere. Building on this value proposition, the bank has created a flexible credit card, in partnership with Mastercard.

Customers can choose to earn rewards in the form of Skywards Miles, U By Emaar points or as cashback. Cardholders can also pick a total of four spend categories. Examples include dining out, groceries and shopping.

Liv Platinum and Liv World rewards

These categories earn cardholders up to 15% of expenditure as rewards. Furthermore, customers can also choose from a list of additional benefits to add to the card. They pay only for those selected, as well as obtaining a range of complimentary benefits.

Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD says: “As a digital bank built by and for millennials, Liv. understands that its customers seek a personalised and custom-built experience including for their banking services. Liv. World and Platinum cards build on our aspiration to serve as a financial buddy to our customers.

“It gives them the flexibility to design a credit card that is built around their lifestyle needs. Whether you’re an avid traveller, savvy shopper, or enthusiastic foodie, a Liv. credit card can help you maximise the rewards that make the most sense for you.”

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