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October 23, 2019

Klarna extends relationship with Wayfair bringing flexible payments to UK shoppers

By Evie Rusman

Global payments provider Klarna has expanded its partnership with online home interior retailer Wayfair.

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From today, Wayfair UK customers can access Klarna’s payment options including Pay later and Pay in 3. This means shoppers can pay up to 30 days after delivery for their purchases or in three installments.

Luke Griffiths, General Manager at Klarna UK, said: “Seamless isn’t just for soft furnishings, it’s how our payments experience is designed to work for consumers and retailers. We know that 50,000 new Klarna customers are choosing ‘Pay later’ at checkout each week. Meanwhile 70% of Klarna customers make repeat transactions throughout the year.

“By partnering with Wayfair, we’re able to create an experience that heightens customer loyalty, helping them continue their impressive global growth and demonstrating the wider value of our payment products to retailers across all markets.”

Easier for the customer

Bernie Miles, Head of Engineering at Wayfair Europe, said: “Adopting a flexible approach to payments is just one of the many ways we are delivering an exceptional experience and making it easier for our customers to shop online for their home.

“Our existing partnership with Klarna for Wayfair.de has added so much convenience and accessibility for our shoppers, so we are delighted to bring its flexible payments offering to Wayfair.co.uk. When it comes to building the best platform in shopping online for home, Klarna is one of our valued partners. We’re excited to continue expanding this partnership and build on our continued success in Europe.”

Previous to its extension with Wayfair, Klarna has partnered with a number of established retailers across Europe and the US. These include, Topshop, ASOS, Gymshark, Schuh, Ray Ban and Michael Kors.

In addition, this month Klarna teamed up with Samsung Electronics to offer its ‘buy now, pay later, option. It also expanded its relationship with ASOS in August to include US customers.

Free Report
img

Prepare for changes in the Payments market

 The Payments market has seen drastic changes in the past few years, with this only expected to continue. What does your company need to do to prepare for what’s to come? GlobalData’s Payment Trends for 2022 report explores the key trends in technology, consumer habits, and regulations shaping the market. We also identify the leading companies in this changing market, giving you a competitive market outlook. This report covers the impact of:
  • ESG
  • E-commerce
  • Mobile payments
  • Alternative payment rails (Real-Time Payments, Blockchain, BNPL)
  • Fraud & Cybersecurity
  • Regulations
Download the report now to learn essential strategies to maximize your growth in the face of rapid change.
by GlobalData
Enter your details here to receive your free Report.

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