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August 6, 2019

Klarna expands partnership with ASOS to include US

By Evie Rusman

Klarna, an alternative payments provider, has expanded its partnership with online fashion retailer ASOS to include the US.

This expansion allows US customers to use Klarna’s Pay Later and Pay in 4 payment options.

The Pay in 4 scheme means customers are able to either pay with four equal payments collected bi-weekly or in 30 days without interest.

ASOS Brand Experience Director, Eve Williams, said: “At ASOS we want to give our customers choice in everything we do whether that is in the broad range of ASOS Design and branded products, smooth and fast delivery options or payment options.

“We know these are all important to our customers — the addition of Klarna as a payment method in the US will help provide the best customer experience for our US customers.”

The initiative is designed to coincide with the American salary payment schedule in order to boost convenience.

This extended partnership comes as Klarna is rapidly expanding its global reach, having most recently created an alliance with UK retailer, Quiz.

Commenting on this, Michael Rouse, Klarna’s Chief Commercial Officer, said: “Extending the ASOS partnership into the US speaks to Klarna’s global reputation among both its brand partners and customers.

“ASOS offers an accessible shopping experience. Paired with Klarna’s smooth user experience and capabilities, customers in both the US and UK are now able to experiment and express themselves in the latest fashions with confidence.”

The pay later service was made available at the end of July and aims to help millennials who struggle financially.

In 2016, Klarna set up a similar initiative with ASOS UK, which was deemed successful.

By targeting the US market, the Swedish payments firm hopes to replicate this success.

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