Swedish BNPL firm Klarna has expanded its global reach with the roll out of its rewards programme and the payment method Pay Now in nine new markets.

The firm’s Pay Now offering allows consumers to pay immediately and in full for their purchases while its rewards scheme lets users earn ‘points’ for every payment they make on time.

Users can redeem these points in the Klarna App for rewards at various brands, such as Amazon, H&M, Walmart, and Footlocker.

Klarna said the expansion of these offerings will enable it to serve a range of ‘fast-growing verticals’ while bolstering consumer loyalty and engagement.

The rewards programme will be now available to consumers in the UK, France, Italy, Ireland, Spain, Portugal, Canada Poland, and New Zealand.

Pay Now, currently available in the US and the UK, will be rolled out in Ireland, Australia, Italy, France, Spain, Portugal, New Zealand, Poland, and Canada.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The expansion will enable consumers in these markets to manage payments, redeem rewards and access a range of other services and content in the Klarna App.

Klarna CEO and co-founder Sebastian Siemiatkowski said: “With the introduction of Pay Now, Klarna will offer consumers in more markets the choice to pay immediately and in full, alongside our sustainable, interest-free Pay Later services.

“From large purchases to everyday essentials like mobility services and entertainment, Klarna provides consumers with maximal choice, control, and flexibility in how they pay for every single purchase and rewards them for every payment they make on time.”

In December 2021, Klarna expanded its tie-up with payment card issuing platform Marqeta to extend its offerings to 13 new markets in Europe.

In June, the firm rolled out Comparison Shopping Service in Europe to help its retail partners to boost their return on advertising spend and drive traffic from high shopping intent consumers.