Heartland Payment Systems, a payment processor, has rolled out its latest credit/debit card data security solution to offer merchants with the better level of protection available against card-present data fraud.
Dubbed as Heartland Secure, the new technology features a breach warranty, and has been designed to delivers merchants protection against point-of-sale (POS) intrusions and crimeware.
It also safeguards merchants from miscellaneous errors, insider misuse and other common sources of card-present data fraud by eliminating the opportunity for criminals to monetize card data.
Heartland Secure integrates EMV electronic chip card technology to prove that a consumer’s card is genuine. Its E3 end-to-end encryption technology instantly encrypts card data as it is entered, while Tokenization technology, which replaces card data with "tokens," can be used for returns and repeat purchases.
Heartland Payment Systems chairman and CEO Robert Carr said there were more than 679 data security incidents reported in the retail and accommodation merchant sectors in 2013, out of which 285 of them involved confirmed data losses.
"We designed Heartland Secure as a security solution for customers using POS and other card-present processing methods," Carr added.
Heartland’s new POS systems have been designed to process EMV cards, which will be a required standard in the US for most businesses by October 2015.