Australian buy now, pay later (BNPL) payments provider Afterpay has partnered with American clothing retail company Gap to bring flexible payment options to shoppers.

Now, the shoppers of clothing brands Gap, Old Navy, Banana Republic, and Athleta can choose Afterpay during checkout on Gap’s e-commerce website.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

They can make the payments in four interest-free instalments.

Under the partnership, Gap brands have been added to Afterpay’s Shop Directory as per the request of Afterpay customers.

In its first quarter, Afterpay active customers increased to 6.5 million people in the US. The addition of Gap complements this development.

Currently, Gap is said to be the largest clothing retailer to offer Afterpay’s BNPL service, in line with its strategy to offer more online shopping options.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Gap chief digital and technology officer John Strain said: “Collaborating with Afterpay gives our customers the power of choice when shopping across our family of brands.

“By adding Afterpay to our other payment options, we are able to provide a more customised shopping experience, give our customers additional convenience and control, and reach a younger demographic who may not have been able to shop with us before.”

Currently, Afterpay has an active merchant base of 14,000 clients.

Afterpay North America head Melissa Davis said: “This partnership stems from our shared desire to enhance the digital shopping experience for the very valuable Millennial and Gen Z consumer who prefer to spend their own money and pay over-time with Afterpay.”

Last month, Afterpay teamed up with Westpac to offer savings accounts to Australians.

In the same month, Afterpay made its in-store BNPL service available at major retailers across the US.