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September 9, 2015

Alliance Data unveils tap-and-pay function for EMV-based co-brand credit cards

The card services arm of Alliance Data Systems has launched an EMV-enabled co-brand credit card solution with tap-and-pay functionality for its retail partners.

By Verdict Staff

The card services arm of Alliance Data Systems has launched an EMV-enabled co-brand credit card solution with tap-and-pay functionality for its retail partners.

Among these dual-interface chip cards, the first include a co-branded card with MasterCard and BJ’s Wholesale Club and the Fuel Rewards program.

The new card will enable customers to make payments easily and quickly by tapping their card on a contactless-enabled terminal.

The contactless credit cards incorporate the universal wave symbol, featuring a series of semi-circles on the card front.

To make a payment, customers need to hold their credit card close to or on the symbol when they see the same wave symbol on a payment terminal, and wait till the terminal indicates that the card has been accepted.

Alliance Data card services business senior director of payment services Art Roca said: "With the rise of mobile wallets, the industry will continue to shift to faster and easier methods of payment.

"The rollout of an EMV tap-and-pay card enables us to keep the customer experience consistent across our mobile and chip card solutions and with the predominance of plastic cards, contactless will reach more customers earlier in the adoption cycle."

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