Cloud communications platform 8×8 has chosen GoCardless to provide direct debit as a payment method to 8×8 customers across the globe.

8×8 was looking to transition its direct debit offering to an online solution that would manage payments across multiple bank debit schemes and countries. The aim was to increase their visibility within the business and minimise payment failure rates.

Samuel Wilson, CCO and Managing Director of EMEA 8×8, said: “As a fast-growing technology company we wanted to provide our customers with a simple and easy-to-use payment method to manage their recurring payments.

“The GoCardless platform not only means that we can provide a great experience to our customers; it has also enabled us to consolidate our paper-based processes and legacy systems into a single payments platform. We are confident that we have the right payment solution, which will be deployed globally in the coming months.”

Turning to GoCardless

8×8 initially turned to GoCardless to collect its payments from customers in the Bacs and SEPA direct debit schemes. Following this, the company extended the relationship to include payments from Canada, the US, Australia and New Zealand.

In addition, 8×8 is using the GoCardless API to integrate its payments with Salesforce.com and its billing engine, Gotransverse, to provide a ‘quote to cash’ process, increasing efficiency.

Hiroki Takeuchi, GoCardless CEO, said: “We are delighted to welcome 8×8 as a customer. We look forward to helping them manage their recurring payments as they grow their business globally.

“Demand for collaborative communications technology is growing at an accelerated pace right now. Our goal is to provide a robust way for 8×8 to collect its recurring payments quickly and efficiently so that it can focus on keeping the world connected.”

Last month, GoCardless launched its first payment intelligence product to help businesses tackle problems caused by failed payments.

Success+ uses machine learning to analyse trends from GoCardless’ payments data and identify the ideal time to retry failed payments. In addition, it automatically schedules payment retries on the optimal day for each payer.