Apple has taken the fizz out of the mobile payments industry-wide celebrations by locking out all third party apps from the new iPhone’s NFC chip. In doing this Apple has doubled down on its bet that consumers want mobile payments to be simple, secure and free of choice. It is also quite typical of the richest company in the world. In doing this, Apple reinforces its confidence in its product, conveying a message of not wanting to allow any other apps into its walled. Going it alone like this screams arrogance and strengthens division in the market – not necessarily a healthy business model.
Google Android looks set to be the focus now of mobile operators, despite its own so-called wave and pay wallet service having stalled and indeed Weve has said that individual apps from the telecos will replace the joint project.