Worldpay, a provider of payment and risk services, has partnered with enterprise software company Zuora to launch an integrated global payments solution.

The new solution will enable businesses to provide smarter online subscription models for everything from digital software to music, movies, marketplaces, news, video games, sports, social and TV, Worldpay said in a statement.

It will also enable organizations to offer flexible subscription services, better tailored to specific markets and user types, and seamlessly process secure payments in multiple currencies.

Worldpay said that its wide range of acquiring, gateway, and fraud risk management services has been boosted with the addition of Zuora’s relationship business management platform.

"Zuora’ s technology also integrates with existing business software applications such as Customer Relationship Management tools (CRM), meaning businesses will be able to link payment data immediately to customer profiles to get a more detailed view of their purchasing preferences and better tailor their subscription offerings for each user," Worldpay said in its press statement.

Worldpay chief product and marketing officer global eCommerce Kevin Dallas said: "By combining our global payments capability and expertise in the digital content space with the power of Zuora’s offering, we are enabling our customers to become leaders in the subscription economy."

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Zuora regional director Northern Europe John Phillips said: "Collaborating with Worldpay means we can offer our global customers, and their customers, more flexibility and scalability when it comes to subscribing to new goods and services."