Consumers in the US will soon be able to send
money transfers directly from a mobile phone thanks to the newly
launched Western Union iPhone app.

The service will make its debut in the US but
is expected to roll out to other markets in the future. It is now
available for the iPhone, iPad and iTouch via the Apple App Store
and plans are in place for the app to migrate to BlackBerry and
Android devices, although no specific time period has been
advised.

Once downloaded, the app will allow consumers
to send a Western Union Money Transfer transaction directly from
their mobile phones using a credit or debit card. The funds are
available for pickup at more than 400,000 Western Union Agent
locations in 200 countries and territories. Transactions are paid
out in cash and in local currency where available.

“This is a significant development that allows
Western Union to do something that no other company can do,” said
Hikmet Ersek, Western Union’s president and CEO.

“This technological innovation not only allows
a customer to easily move money from one location to another but
opens our money-transfer services to a whole new generation of
customers.”

In addition to sending a money transfer for
cash payout in 200 countries, users also can use their phones to
send money transfers to mobile wallets in the Philippines, Kenya
and other mobile wallet providers in selected countries.

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