Zip is also allowing customers to use their Tap & Zip plan at places beyond the world of retail. Credit: PRNewsfoto/Zip.

US-based credit and loyalty startup Vertical Finance has unveiled a new Mastercard credit card with distinctive rewards and benefits designed specifically for wine enthusiasts.

Powered by fintech Deserve, the Grand Reserve World Mastercard is for people with a passion for ‘discovering, enjoying, and collecting fine wine’.

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Cardholders get 5x reward points for every dollar spent at over 350 Grand Reserve partners. This includes boutique wineries across the country, wine clubs, and more.

They can also earn 3x points at more than 17,000 wineries, wine clubs and wine shops and 2x points at all other merchants.

The points earned can be redeemed for sommelier-curated items from wine keys and decanters, to books, classes, and tasting experiences.

Cardholders need to earn at least 750 points to start redeeming and they can do so instantly post purchasing.

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The Grand Reserve World Mastercard is issued by Utah-chartered industrial bank and FDIC member Celtic Bank & Trust (CB&T).

Vertical Finance founder and CEO Matthew Goldman said: “Through rewards and payments, we are connecting consumers to boutique wineries and wine clubs.

“Our card makes it easy for consumers to earn meaningful rewards while indulging in their favorite hobby.”

The Grand Reserve World Mastercard’s other benefits include a complimentary Priority Wine Pass membership, subscription to a wine magazine, and access to exclusive Grand Reserve member events.

It also comes with limited offers such as 50,000 bonus points for spending $3,000 or more within 90 days of being approved for the card.

The World Mastercard comes with a $149 annual fee, no foreign transaction fee, a variable interest rate of 15-23%, zero-dollar fraud liability cover, and cellular wireless telephone protection.