Swiss banking giant UBS has targeted HNW and UHNW customers with the launch of a new credit card.

The new offering, known as UBS Visa Infinite credit card, will offer a range of rewards, travel benefits and credits, such as exclusive savings when users fly, stay, cruise or drive.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Cardholders will have access to a US-based concierge and client services group and financial advisors. They will also get exclusive travel benefits, credits and a rewards programme with flexible redemption options, which may exceed $4,000 per year.

With the new card, users can earn three points per dollar spent for commercial air travel, two points per dollar spent for gas and groceries, and one point per dollar spent for all other eligible purchases. They can also earn up to 50,000 bonus points by spending $3,000 within the first three months of approval.

UBS said that the latest metal card will replace the current UBS Preferred Visa Signature credit card with no change in the $495 annual card fee and existing UBS Preferred Visa Signature credit card users will automatically receive the UBS Visa Infinite credit card.

UBS Wealth Management Americas head of private wealth management and UHNW John Mathews said: “By putting the UBS Visa Infinite credit card in our clients’ hands, we can have a more meaningful impact on our clients’ everyday lives and experiences by serving more than their traditional wealth management needs.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

UBS head of cards Fred Jubitz said: “The advisor’s ability to service and advocate for their clients is just one thing that makes the UBS Visa Infinite credit card exceptional.”

“Visa has a long and successful history working with UBS to deliver world-class rewards credit card products serving UBS’s high-net-worth clients.

Visa senior vice president of global products TS Anil said: “The UBS Visa Infinite credit card goes beyond rewards to deliver the total customer experience, including comprehensive protection benefits and access to premium travel and lifestyle benefits.”