Thomas Cook (India), a leisure travel group, has partnered with QwikCilver Solutions, a provider of gift card and stored value solutions in South Asia and the Middle East region, to launch a new travel solution called Thomas Cook Gift Card.

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The card will provide consumers convenient access to a range of travel and holiday gifting options.

The gift card allows cardholders to redeem a range of travel and travel related purchases from tour packages, flight services to hotel accommodation within a period of one year from last reload.

The card features benefits such as added security through its closed loop functionality as well as physical and virtual card options that ensure choice and convenience for digital Indian and NRI segment.

In addition, the card includes a social media plug-in that allows customers to gift the card to friends via their social network account.

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The company said the card serves as a simple, safe and convenient gifting option for a perfect holiday for their loved ones and an ideal choice for occasions like weddings, festive celebrations, anniversary surprises, an annual vacation or a corporate incentive.

QwikCilver Solutions director Kumar Sudarsan said: "The Pre-paid Gift Cards segment in India is fast accelerating and makes for the perfect Gifting Choice to the new age, tech savvy, confident Indian consumer.

"The Thomas Cook Gift Card program promotes both- gifting as well as self/ family use in a seamless, elegant manner, fostering consumer loyalty to the brand and influencing consumer behaviour in a positive manner."