Tesco For Business has selected Blackhawk Network to manage its UK corporate gift card programme.
The collaboration builds on their ongoing partnership initiated in 2010, when Tesco tapped Blackhawk to provide gift cards across its 2,500 retail locations.
Under the latest agreement, Blackhawk will manage the gift card programme through its CashStar platform.
The CashStar platform is designed to manage production, sales and distribution of digital and physical gift cards across multiple channels.
Additionally, it enables customisation of gift cards with fully automated delivery to improve customer experience.
Currently, the platform is used by more than 400 brands.
Blackhawk Network president and CEO Talbott Roche said: “This is a significant agreement for Blackhawk Network and we’re pleased to extend our very successful relationship with Tesco to its corporate gift card provision.
“With the tried and tested CashStar platform already powering programmes for many of the world’s best-known brands, we have the perfect solution offering both Tesco and its B2B customers a convenient and seamless experience.
“From a business perspective, this is another positive step for us as we continue to scale up our growth ambitions in the UK.”
Tesco launched digital gift card service in 2015. The service allows its corporate customers to purchase buy cards for marketing programmes, employee reward, customer loyalty and other reasons.
Tesco Bank head of gift cards Ban Mahsoub said: “We’re delighted to be making this agreement with Blackhawk Network which will see the delivery of our corporate gift card programme through the CashStar platform, and we look forward to working together on this exciting opportunity.”