Synchrony Financial, a consumer financial services firm, and Belk, a private department store company, have renewed their consumer financing programme.

As per the renewed agreement, Synchrony Financial will continue to offer Belk’s private label rewards credit card.

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Besides operating online store belk.com, Belk manages department stores in 16 Southern states and provides a range of national brands and private label fashion apparel, shoes and accessories.

The renewed agreement will enable qualifying cardholders continue to access discounts, loyalty rewards, mobile account management, receipt-free returns and other exclusive benefits with a Belk Rewards, Belk Premier or Belk Elite credit card that can be used in stores and online.

For every $1 spent on qualifying merchandise purchases, cardholders earn 1 point and receive $10 in rewards certificates for every 400 points earned. Additionally, elite members also receive free shipping, quarterly 20% off personal sale days and a 20% off birthday coupon.

Belk CEO Lisa Harper said: “The Belk Rewards credit program has been instrumental in increasing our store and online traffic. We value Synchrony Financial’s industry expertise, commitment to innovation and knowledgeable insights that provide added value to our customers.”

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Synchrony Financial executive vice president and CEO of retail card Tom Quindlen said: “We look forward to continue working with Belk to ensure that their customers have the payment flexibility, loyalty rewards and superior customer experience that they expect.

“Providing a successful consumer financing program is critical to driving sales and maintaining an edge in today’s competitive retail landscape and we’re pleased to be able to continue our partnership with Belk.”