Sybase 365 and Telefónica have gone into a global
strategic partnership to market mobile wallet services and will
launch it in Latin America and Europe sometime before June.
Sybase 365 will be involved in the development
of Telefónica’s m-wallet. The m-wallet will enable P2P
remittances and also store debit, credit, prepaid and loyalty card
features.
Go deeper with GlobalData
The announcement comes less than a week after
Google Wallet was hit by claims its service was
not safe.
Joaquín Mata, head of financial services at
Telefónica Digital, highlighted
the security aspect of mobile wallets, saying:
“The mobile wallet lies at the heart of our
financial services strategy and it is crucial that we deliver a
strong, simple and secure user experience to our customers.”
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By GlobalDataBusiness as usual
Telefónica has taken an aggressive
approach to the emerging mobile payments market,
inking deals with providers all over the world.
“With the ongoing convergence of
technology and agreement amongst key players in the ecosystem,
mobile commerce services are a fast developing global phenomenon,”
said Matthew Talbot, senior vice president of mCommerce, Sybase
365.
He added:
“This is a great example of how mobile
operators, financial institutions, enterprises and merchants
collaborating with innovative technology built with the needs of
the end customer in mind can extend mobile financial services to
millions around the world.”
