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December 3, 2020

Smartphone brand OnePlus taps American Express to reward Indian users

China-based smartphone manufacturer OnePlus has inked a long-term strategic partnership with credit cards giant American Express, to bring several benefits to Indian users.

Under this partnership, OnePlus will provide its customers with a range of offers on OnePlus products purchases.

The companies will provide American Express Centurion, Platinum, Platinum Travel and Platinum Reserve cardholders in India with “always on” cashback offers.

These offers can be availed on OnePlus.in website and OnePlus Store app.

Available offers

For customers buying a product with a minimum price of INR40,000 ($541.28) can earn a 10% cashback.

Similarly, they can earn a 5% cashback on purchasing a product worth below INR40,000.

For purchases made between 30 November 2020 and 31 December 2021, customers can receive a maximum cashback of INR5,000 per card per month.

This offer is also applicable to easy monthly instalment (EMI) and no-cost EMI purchases on all EMI tenures.

The minimum transaction value to earn a cashback has been capped at INR4,500.

Additionally, eligible American Express cardholders will get a complimentary Red Cable Club Pro Membership Care plan worth INR2,499 until 31 December 2020.

This plan comes with 12 months of OnePlus extended warranty, 50GB OnePlus cloud storage, and more.

OnePlus latest products

In October 2020, OnePlus launched its flagship OnePlus 8T 5G smartphone.

Earlier this year, the company launched OnePlus Nord 5G, OnePlus 8 Series and a series of OnePlus TVs and accessories.

Comments

OnePlus India VP, chief strategy officer and head of sales Navnit Nakra said: “Partnering with American Express is truly unique as it marks the coming together of two premium brands to offer customers better value and enhanced customer experience.

“And we look forward to this partnership shaping up into a fruitful association that paves way for incredible experiences for our users.”

Commenting on the partnership, American Express Banking Corporation India SVP and CEO Manoj Adlakha said: “This market-first partnership with OnePlus will enhance the value proposition for our Cardmembers and deliver a differentiated experience.

“Our collaboration will appeal to a broad set of consumers – from digital-native millennials to those looking for top-of-the-line premium products.”

Notably, this September, American Express reportedly set up a Data Analytics, Risk and Technology (DART) Laboratory at Indian Institute of Technology (IIT) Madras.

Earlier this year, American Express India launched the Reward Multiplier platform to bolster its marquee Membership Rewards pillar and offer greater value to cardmembers.

 

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