Garanti Bank, Turkey’s second largest private
bank, has been in the forefront of contactless payments in Europe
since launching its first pilot project in July 2006 based on
MasterCard’s PayPass solution.
Enthusiasm for the technology is matched by
Garanti’s adoption of novel approaches to deployment of the
payments option, an approach that has earned its affiliate Garanti
Technology the “Best Innovation in a Loyalty Programme” award
presented at the Cards & Payments Europe 2008 conference held
in Brussels.
Options available to Garanti’s Bonus Trink
contactless payments programme members include the ubiquitous
plastic card, key fobs and watches. But it was an even more novel
delivery method that earned Garanti the award: a smart sticker
developed by Israeli smartcard specialist On Track Innovations
Uniquely, OTI’s smart sticker is a
self-contained, contactless payment device that adheres to multiple
surfaces. The special configuration and adhesive on the back of the
smart sticker enables it to be attached to surfaces including metal
and plastic, a feature that enables issuers to add contactless
payment capabilities to existing mobile devices independent of the
handset type and model.
OTI noted another aspect that has emerged
regarding the smart sticker, both in Turkey and in its initial
introduction in the US has been the “cool factor” especially among
university students and the age group 25 to 30.
Founded in 1990, OTI has achieved considerable
success with its contactless payments products in markets including
petroleum retailing, mass transport and public parking.
Among recent achievements was the selection of
OTI’s Saturn 6000 contactless card reader for deployment in the
first phase of the roll out of contactless payments in London in
The initial order was for 10,000 units, all of
which are compatible with MasterCard’s PayPass and Visa’s PayWave
contactless solutions.
OTI holds 41 smartcard related patents
including one that eliminates the need to embed an antenna coil
around the edge of a contactless card by mounting the antenna
around the edges of the microprocessor module.
This innovation, according to OTI, allows
contactless cards to be produced using existing contact card
production processes without the need for new machinery,
significantly reducing manufacturing costs.