Singer Finance (Lanka), a subsidiary of Singer (Sri Lanka), has unveiled a new internationally accepted credit card, becoming the first non-banking financial institution in the country to do so.
The product, powered by Visa, will be accepted at all local and international merchants as well as ATM locations.
Commenting on the new offering, Singer Group CEO Asoka Pieris stated: "Offering a credit card is a logical extension of our activities, as Singer has been in consumer finance in Sri Lanka since 1877.
"We plan to effectively and aggressively roll out the card through Singer Finance’s 19 regional branches and among Singer Sri Lanka’s immense customer base and our distribution network of 410 branches."
Singer Finance CEO Shantha Wijeweera added: "It is a momentous occasion as Singer Finance is the first licensed financial company to be granted a licence from the Central Bank of Sri Lanka to issue a credit card."
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By GlobalData