SBI Card, a joint venture between the State Bank of India (SBI) and GE Capital, has launched a co-branded credit card with Fashion at Big Bazaar (fbb), the fashion business arm of the Future Group.

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The co-branded Styleup Card, which comes paired with a joining gift of INR500 ($8.1), will offer a lifetime flat 10% discount on fashion apparel, footwear at all fbb and Big Bazaar stores.

The card will bestow the customers with 10 times rewards on all Big Bazaar purchases besides providing a 2.5% fuel surcharge waiver.

Arundhati Bhattacharya, chairperson of SBI, said: "SBI Cards has been witnessing a strong year on year growth in the last few years. The tie-up with Future Group is to fuel this performance by entering into high growth retail sector that is expected to increase to more than $800bn by 2015."

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