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September 29, 2020

SBI Card partners with American Express to bolster premium portfolio

By Mohamed Dabo

SBI Card, India’s largest pure play credit card issuer, and American Express have entered a strategic partnership to offer a mix of global benefits and exclusive privileges for consumers in India.

With this partnership, SBI Card’s top end premium products—SBI Card ELITE and SBI Card PRIME—will be available on American Express’ global network.

Designed for the premium segment of credit card users in India, SBI Card ELITE and SBI Card PRIME on the American Express platform combine attractive benefits from both partners to offer consumers an enhanced premium experience.

In addition to the exclusive value proposition of SBI Card ELITE and SBI Card PRIME, cardholders can enjoy American Express’ valuable network benefits.

SBI Card ELITE and SBI Card PRIME bring cardholders lifestyle privileges such as complimentary membership to loyalty programs of marquee brands like Vistara and Trident Hotels.

Tie-up will “enhance the service and value proposition for Indian consumers”

Mr. Ashwini Kumar Tewari, MD & CEO, SBI Card said:

“Our partnership with American Express will enable us to bring a powerful and unique value proposition to our aspiring affluent and premium consumer segment. This alliance is another step in our efforts to bolster our premium portfolio, making our diverse portfolio of mass to premium more comprehensive and robust.”

Mr. Pierric Beckert, President, American Express Global Network Services, said:

“Our issuing partnership with SBI Card will enhance the service and value proposition for Indian consumers and significantly expand our footprint in the country. Together, we will create appealing and differentiated products to meet the needs of a wide set of Indian consumers.”

Covering the whole gamut of users from mass to premium

With this launch, SBI Card will have products across four networks, thereby catering to the entire spectrum of users from mass to premium.

SBI Card ELITE and SBI Card PRIME on American Express platform will come at a joining fee of INR 4999 and INR 2999 respectively. Currently, the cards have been launched in Delhi NCR and Mumbai and will gradually be extended to other cities in the American Express network.

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