Russian Standard Bank has signed up loyalty
solutions provider Welcome Real-time to launch a rewards
scheme.

The bank’s RSB+ loyalty platform will be based
on Welcome real-time’s XLS software and is targeted at its 23m card
holders.

According to Russian Standard Bank, the
loyalty solutions gives its acquiring partners to build individual
promotions and offer particular card holder discounts, rewards
points or coupons at the point of sale.

Ivan Glazachev, director of acquiring
department, Russian Standard Bank, said:

“With the launch of RSB+ platform, trade
organisations are getting a unique and innovative solution for
their loyalty programmes, developed by a leader in the Russian
acquiring market, together with a company of global experience.

“This new platform is prepared for processing
cards from eight of the biggest payment card associations allowing
our acquiring partners to manage their client base more effectively
and delivering them and the bank cardholders more advantages of the
new added benefits.”

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The bank said that it is considering extending
the loyalty scheme beyond cards and reward customers to
“interacting with the bank”, such as when they take out loans,
deposit funds.