The Reynolds and Reynolds Company, a US-based provider of automobile dealership software and services, has launched ReyPAY, a new electronic payment processing solution for automobile retailers.
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ReyPAY will allow dealers to offer consumers secure payment options in-store, online, over the phone, and on mobile devices using payment applications like Apple Pay.
The new payment solution will facilitate secured credit transactions with point-to-point encryption (P2PE) complying with new credit processing rules to protect consumers’ personal data.
OpenEdge, the Integrated Solutions division of Global Payments, will oversee the back-end payment processing for ReyPAY.
Reynolds vice president of product planning Jon Strawsburg said: "Prominent among the pressures influencing how automobile retailers sell cars and serve their customers are changing consumer expectations, the growth of mobile devices, and increased regulatory scrutiny.
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By GlobalData"This new payment solution helps dealers deliver a more consistent, smoother retail experience to consumers and also helps dealers operate more effectively and efficiently."
