Alliance Data Systems has entered into a new agreement under which its Ohio-based card services division will provide private label credit card services for fashion retailer, Lucky Brand, across in-store, digital and mobile channels.

Under the agreement, Alliance Data will develop and launch a card programme that will offer rewards, special offers and exclusive benefits for the store-branded credit cardholders.

The firm will also support the credit card with ongoing integrated marketing programmes to increase brand loyalty and top-line sales.

Apart from these services, Alliance Data’s Epsilon business will identify new customers for the retailer through prospecting services.

Alliance Data president of card services business Melisa Miller said: “Alliance Data will draw on our retail experience and leverage our extensive expertise in the retail apparel category to engage Lucky Brand shoppers in new ways.

“Working collaboratively, we will use the assets of the Alliance Data family of companies to drive greater brand loyalty and increase sales through the credit programme while helping Lucky Brand create deeper connections with customers.”