Payments platform PPRO has entered the Japanese e-commerce market after adding popular payment methods Konbini and Pay-easy to its portfolio.
The move by PPRO marks the company’s commitment to further expand in the APAC region. To date, PPRO’s platform has 150 payment methods, including established APAC players such as Alipay, WeChat Pay, UnionPay and GrabPay.
Kelvin Phua, Global Head of Payment Networks at PPRO, said: “Our expansion into the Japanese market marks the next milestone of PPRO’s growth in the APAC region. It also outlines our commitment to remove some of the complexities associated with local payments for our global partners.
“Payment service providers and merchants who are eyeing Japan – or any new cross-border market, for that matter – need to consider some of the specifics unique to that market’s payment preferences.”
Through PPRO’s integration with Konbini, customers can shop online and pay cash in-store at over 50,000 convenience stores across the country. These include 7-Eleven, Lawson, FamilyMart, Ministop, Seicomart and Daily Yamazaki.
In addition, Konbini allows consumers who are unable or unwilling to use cards to pay for their online purchases.
Pay-easy enables consumers to pay offline with cash and cash cards at ATMs and post offices. Customers can also pay online using bank transfers.
“Untapped pool of shoppers”
Pre-Covid-19, the Japanese payment market boasted a growth of 9%, showing potential for merchants is likely to increase. PPRO argues that payment methods Konbini and Pay-easy will play a crucial role in boosting sales.
Phua added: “With only 6% of Japanese consumers shopping cross border, there is currently a huge untapped pool of shoppers who are yet to participate fully in the global e-commerce market.
“With the integration of Konbini and Pay-easy, we’re proud to introduce more e-commerce options for consumers in Japan. This will help propel the continued growth of Japanese e-commerce.”
Last month, PPRO research revealed that retailers risk losing customers if they do not offer preferred payment methods. The report showed that over half of UK respondents (58%) would stop a purchase if the checkout process was complicated.