Digital money movement technology provider Payveris has partnered with Vouchr to personalise payments.

The collaboration involved integrating Vouchr experience platform into Payveris MoveMoney Platform.

The integration will enable consumers to transform remittances into an interactive media-rich message. With this move, the companies seek to increase engagement and boost customer loyalty.

Vouchr co-founder Suresh Bhat said: “Money transfer can give people another avenue to be social and to express the hundreds of emotions and reasons why they send cash.

“We enable users to express themselves with their money transfer by adding audio, videos, fun games, selfies, chat and other media that create unique and personalized experiences with every transaction.

“They can even add unique digital greeting content that transforms payments into the perfect gift for any occasion.”

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Payveris chief innovation officer Marcell King said: “We’re rolling out this integrated solution with a mid-sized East Coast bank, and we’re quickly learning that the personalisation of P2P transactions goes well beyond the gifting use-case, such as birthday and anniversary gifts.”

Payveris’ MoveMoney Platform is an Open API cloud-based platform that allows financial institutions manage digital money movement capabilities to any application.

Currently, around 250 financial institutions use it for bill payment, account-to-account transfers and P2P transfers among other functions.