Payments platform Paysafe is expanding its partnership with iLottery programme NeoPollard Interactive (“NPi) into the North Carolina lottery market.

Paysafe and NeoPollard Interactive first partnered in the US market in 2014 to provide the Michigan Lottery with a comprehensive 360-degree iLottery and payments solution. In addition to the Michigan Lottery and the North Carolina Education Lottery, NPi and Paysafe’s partnerships include contracts with the Virginia Lottery and the New Hampshire Lottery.

Competitive procurement process

Following a competitive procurement process, the North Carolina Education Lottery partnered with NPi. The brief is to convert its previous digital offerings to a fully integrated omnichannel digital engagement solution.

This technology solution includes Pollard Banknote’s playON player engagement platform, a full-featured mobile application, and NPi’s NeoSphere player account management system. This leverages best-in-breed payment technology from Paysafe.

Players can use their North Carolina Education Lottery account to purchase tickets online for Powerball, Mega Millions, Carolina Cash 5, and Lucky for Life. The rapid connectivity of Paysafe’s payment gateway technology ensures that players can seamlessly and securely fund their iLottery accounts and withdraw winnings (up to a certain limit) using a wide variety of different payment methods.

Digital channels complement retail and offline sales

Gregory Kirstein, Director of Business Development for iGaming at Paysafe, says: “The future of the US lottery market will see digital channels complement retail, or offline, lottery ticket sales. We’re excited to support this evolution by strengthening our partnership with NeoPollard Interactive to enhance North Carolina Education Lottery’s online offering.”

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“In order to power the most profitable iLottery programmes, NPi maintains the highest standards of technical excellence and commitment to our Lottery partners,” said Liz Siver, General Manager at NPi.

“The high bar that we have set for ourselves is one that we also expect from partners in our technology and services ecosystems. For this reason, we are proud to continue growing with like-minded partners such as Paysafe.”