UK payments firm APEXX Global has entered into the US with the launch of its payments orchestration and processing platform.
The firm intends to tap the evolving buy-now-pay-later (BNPL) space in the US and help new and existing payment services providers (PSPs) in the country to meet the growing demand.
The company’s payment orchestration platform features an integrated BNPL solution with over 14 BNPL providers.
It enables merchants and PSPs to gain access to several BNPL providers across over 40 markets through a single API.
APEXX Global co-founder and CSO Rodney Bain said: “PSPs are struggling with the speed of change and offering their customers the solutions they want in the markets they serve – especially among those in the BNPL industry.
“At APEXX Global, we’re confident in our ability to aid the US’s fragmented and rapidly-growing demand for cutting-edge payments solutions through our single-stop platform of leading payments providers.”
APEXX claims that its platform speeds up the average time to market by 90%, while improving trading volumes by 20%.
In Europe, the company has more than 120 integrated partners, and several enterprise clients including eShopWorld, ASOS, Swoon, XE.com, and AirSeychelles among others.
The firm currently has a presence across more than 70 countries.
Bain further added: “The global B2C e-commerce market is set to reach $6.54 trillion by 2023, and online shopping one of the most popular online activities in the nation, but poor checkout experiences means e-commerce businesses risk losing billions in potential revenue at the point of sale due to outdated and cumbersome legacy systems and processes.
“As US consumers continue their adoption of BNPL, APEXX Global’s unique API and orchestration platform are one of the only systems that can handle the coming wave.”
In November 2020, APEXX Global signed an agreement to become the payment processor for online fashion retailer ASOS.