French digital security firm Oberthur Technologies (OT) is set to launch a new range of luxury payment cards that focus on affluent customers.
Go deeper with GlobalData
Dubbed as SMART PREMIERE, the new range will offer full metal, gold or titanium cards and shaped cards, in collaboration with luxury brands such as car manufacturers.
SMART PREMIERE features a complete range of packaging options to enhance the card, including tailor-made solutions for clients.
The luxury cards will enable the banks to develop tailor-made cards, including exceptional ones for customers.
OT said that these cards can be used in the same way as a normal payment card without any change in size and functionality.
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By GlobalDataOT managing director of the payment business unit Eric Duforest said: "With SMART PREMIERE, we have designed a value-added offer to help banks meet their most challenging customers’ needs with high-end products and build specific offers for each customer category.
"This strengthens our ability to supply them with turnkey solutions to be their long-term privileged partner."
