Monitise is to launch the Mobile Money
Network’s (MMN) instant mobile checkout called Simply Tap.
Monitise is a joint venture partner in MMN and
developed the technology platform for the launch
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Carphone Warehouse is among the first major
retailer to integrate Simply Tap into its customer experience,
allowing shoppers to buy directly from its advertising, direct
marketing, website and buyer’s guide.
Customers go a through a one-off registration
process, which will subsequently enable them to use the service on
their mobile phones to order products they see anywhere
Monitise Group CEO Alastair Lukies said:
“The UK now has a bank-grade, interoperable infrastructure for
secure, fast and simple mobile shopping. This will inevitably
change the way we pay and shop, just like cash did thousands of
years ago, bank cards did 50 years ago and the Internet did a
decade ago. What seems like an innovation today will be mainstream
in a few years time, just as ATMs have become.
“The response to Simply Tap and the proposition it offers
retailers, media partners, banks and payments companies has been
very positive.”
