CITCON, a mobile payment platform and marketing platform headquartered in the US, has expanded into Europe by launching a cross-border commerce solution for European merchants.

CITCON focuses on connecting global merchants with Chinese consumers.

It supports major Chinese payment platforms such as Alipay, WeChat Pay, and China UnionPay.

At present, Chinese tourists are said to be the largest spenders in Europe.

According to CITCON, the latest expansion will enable European merchants benefit from additional revenue streams from these tourists.

Meanwhile, CITCON named Nigel Stone as the head of UK operations.

In the new role, Stone will be responsible for the firm’s UK cross-border payments initiatives, revenue generation, business development, and results measurements.

Further, the firm appointed Jean Kany as vice president and head of global enterprise retail.

Kany will assume the new position in addition to the existing responsibility of vice president and general manager, retail North America.

CITCON founder and CEO Chuck Huang said: “Chinese tourism is booming in Europe and we are proud to promote a smart lifestyle by providing travellers access to the digital wallets they prefer.

“This has presented an opportunity for European merchants to offer the lifestyle that travellers demand, especially luxury brands, looking to capitalise on the opportunities presented by the influx of tourists.”

This April, CITCON raised $5m from East West Bank in a Series B funding round.

Earlier this year, CITCON partnered with IT firm ACCEO to support acceptance of WeChat Pay and Alipay at retailers across North America.