FreedomPay, a commerce platform provider, has announced a partnership with Microsoft to provide a mobile wallet aimed at guaranteeing multi-channel enterprise mobility.
Combining FreedomPay’s commerce platform with Microsoft’s big data capabilities will allow businesses to join consumer and inventory data between back end systems, according to the companies, linking clients’ indentities across different outlets and affording a 360-degree perspective on the user.
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Commenting on the partnership, Rodney Bowen-Wright, chief business development officer for FreedomPay, said: "Many enterprises have invested in mobility solutions like mobile apps that offer coupons, mobile payments, loyalty programs and more…Most have found that having these individual systems disconnected from their back end critical data systems leaves them needing more."
The solution unveiled by the two companies includes mobile payments and incentive technologies, combined with data analytics in a digital wallet solution.
"That’s when they turn to FreedomPay and Microsoft to extend the value of their current investments and implement a platform solution that will deliver a solution more suitable for an enterprise class customer," explained Bowen-Wright.
Referring to the evolution from a ‘purely transactional’ payment business, Colin Kerr, industry solutions director for worldwide financial services at Microsoft, said: "To fend off competition and to unlock the inherent value in payments, banks and merchants must treat the payments business as an information business.
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By GlobalData"The heart of this is the use of advanced payments data analytics, brought to life by a connected social and mobile device experience," he added.
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