Mastercard has formed a partnership with bank-tech and AI to provide more personalised experience to its customers. utilises big data, artificial intelligence and automation to connect merchants and issuers. It allows banks to offer effective communication and more personalised banking experience to their customers.

The partnership with will enable Mastercard’s customer banks to improve their customer engagement with personalisation and support faster time to market for products.

Additionally, they will benefit from positive impact on key performance indicators such as spend, transaction, frequency, engagement and latency.’s plug and play platform is designed to quickly automate, contextualise and communicate offers from the banks to their cardholders.

Under the partnership, Mastercard and will launch a section called ‘For You’within the platform.

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This section will unify all the bank channels and properties into one. It is intended to streamline communications to cardholders for offers and benefits under a unified communication page that is customised on the basis of their spend behaviour. managing director Sandeep Mathur said: “Partnering with Mastercard in the region validates our commitment to the banking ecosystem and solving for ‘Intelligent Banking and Innovative Customer Engagement’.”

MastercardSouth Asia Product Management vice-president Aman Ahuja said: “Mastercard’s partnership with will enhance the banking experience for all Bank cardholders. This ensures that banking becomes more personalised, real-time and relevant for cardholders. These insights will help banks to reach the right audience, at the right time, with the right message, which is a win-win situation for all.”

Recently, Identitii signed a five-year Master Services Agreement (MSA) with Mastercard, as part of its ongoing partnership with the financial services giant.