Element is an exclusive suite of Mastercard applications and extensions integrated into Dynamic Yield’s Experience OS, which provides personalised product recommendations, offers and content to their customers. Element will give businesses access to new audiences by analysing aggregated and anonymised transactions using actionable geographic spend insights.

In addition, Element will use Mastercards’ propensity modelling techniques to help issuers provide relevant offers, products and content for cardholders. This will be done via their personal banking platforms.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

With Mastercard SpendingPulse, businesses can uncover regional spending trends and look into macroeconomic indicators of retail sales.

Ori Bauer, CEO of Dynamic Yield, commented on Element’s launch: “Bringing insights from the Mastercard services ecosystem into Experience OS is a game-changer. From financial services to QSR to retail, companies can now hyper-personalise the consumer experience in entirely new ways

“For example, by looking at consumer spending in one category, you can now analyse how it will drive usage in another, and then deliver tailored offers online or in an app based on those unique insights. And those efforts can be implemented no matter the industry”, Bauer continued.

In April 2022, Mastercard bought Dynamic Yield to bolster consumer engagement services. Dynamic Yield has offices in Tel Aviv, New York City and other parts of the world. Over 400 brands use the company’s Experience OS.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Mastercard is a payment and technology company employing over 29,000 people. In FY2022, the business reported revenues of over $22.2bn, 17.8% more than in FY2021.