Dubai-based Mashreq Bank has chosen Oberthur Technologies’ (OT’s) Instant Card Issuance platform to quickly issue cards to its customers.

Using the new service, the bank can instantly issue fully customised debit/credit cards as soon as customers open an account with the bank, according to OT, a France-based embedded security software products and services provider.

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The instant card issuance platform has been deployed at 35 branches of Mashreq Bank in both the UAE and Qatar, supporting issuance of more than 40 credit and debit card products.

OT has also implemented its own personalisation system at Mashreq’s branches, which enables the lender to get the advantage from OT’s expertise in EMV card customisation.

Furthermore, OT manages bureau card personalisation for Mashreq that requires one-time development of chip profiles which helps to slash operating expenses and save time while making card stock management easier for the bank.

OT regional president for Russia, Middle East and Africa Muzaffar Khokhar said: “We are very proud that OT has been Mashreq’s preferred partner for EMV personalisation for over a decade. Mashreq is among only a handful of banks that provide innovative and convenient payment solutions to its customers.”

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Mashreq Bank head of payments and personal banking Pankaj Kundra said: “Mashreq is committed to delivering innovative solutions that improve customer experience and become a source of sustainable differentiation.

“Our partnership with OT on the Instant Card Issuance solution across the UAE and Qatar, is one such example that allows any Mashreq customer to walk in to our branches and walk out with a Mashreq credit or debit card in less than 30 minutes.”