Mashreq, the UAE’s second oldest financial institution, has announced the launch of a limited edition Fifa World Cup Mashreq Visa Card.
Customers who opt for the branded credit and debit cards will receive welcome gifts such as football jerseys, an EA Sports Fifa 14 game DVD and Fifa Visa memorabilia.
They will also have access to a new rewards program named ‘Salaam Goals’ on transactions made using the cards.
The points accumulated can be redeemed for 2014 Fifa world cup merchandise, travel packages to countries participating in the event or for retail purchases in the UAE.
Nimish Dwivedi, head of payments at Mashreq, commented: "The Fifa World Cup is an historic event and creates unparalleled excitement amongst football fans, the world over.
"Mashreq has taken the lead to introduce a new card, inspired by the 2014 Fifa world cup theme, for football fans in the UAE," he added.
Marcello Baricordi, general manager UAE and global accounts lead at Visa MENA, said: "The UAE is home to a large base of passionate football fans and the hype surrounding the upcoming 2014 Fifa world cup is incredible.
"Therefore, we are very excited to announce Visa’s partnership with Mashreq to launch the card, which we know will be well received by football fans in the UAE," he concluded.