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June 8, 2016updated 04 Apr 2017 3:58pm

iZettle celebrates 5th birthday with lower pricing model and new features

Sweden-headquartered mPOS vendor iZettle is five today. It is celebrating its birthday with the launch of a a number of improvements designed to help small businesses sell smarter and keep growing.

By Douglas Blakey

Sweden-headquartered mPOS vendor iZettle is five today. It is celebrating its birthday with the launch of a a number of improvements designed to help small businesses sell smarter and keep growing.

At the same time, it is rolling out a reduced pricing model: 1% percent per transaction – the only cost levied on iZettle merchants.

According to iZettle, it will handle transaction volumes of €3bn ($3.41bn) this year and is currently signing up 1,000 new businesses to its service every day.

Since its 2011 alaunch, iZettle has expanded to operate in 12 countries and expanded its range of services with the aim of assisting small businesses to improve profitibility.

iZettle claims that its users grow their businesses by more than 15% every year, compared to the EU average of 3.3%.

Jacob de Geer, founder and CEO of iZettle said: "We’re obviously thrilled to see that our service helps users grow their businesses every year by more than five times the European average.

"Whether we’re providing your business with capital, lowering your costs or building smart new tools that help you stay in touch with customers, it all comes down to helping you work less, earn more and live better."

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